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Amazon already starting to drop the price on Apple Watch Series 12 pre-orders
Amazon has initiated price cuts on the Apple Watch Series 12 pre-orders, making select models available at lower rates compared to competitors. Notably, the 42mm Series 12 GPS + Cell variant is listed at $489.99, reflecting a minimal discount. While the price drop is only $9, it signifies Amazon's strategy to attract buyers, urging consumers to save where they can as they prepare for delivery on September 18.
MonitorConfidence: MediumShort term horizon
Published 15 Sept 2026, 12:31 UTC1 min read
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Brief
NewsBite reading:Amazon reduces prices on Apple Watch Series 12 pre-orders
TL;DR
- Amazon drops prices on pre-orders of Apple Watch Series 12
- 42mm Series 12 GPS + Cell model listed at $489.99
- Discounts are not substantial but provide savings
- Price reduction strategy may continue throughout the week
- Expected delivery for pre-orders set for September 18
Interesting facts
- Although minor, saving money during pre-orders is still appreciated by consumers.
- Amazon commonly adjusts prices on popular tech products leading up to release dates.
What changed
Amazon has started to undercut the competition with lower pre-order prices for the Apple Watch Series 12.