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The Hindu
Apple and Brussels blame each other for delaying European Union rollout of Siri AI
Apple's impending rollout of Siri AI has hit a snag in the EU, as both Apple and European officials are trading accusations about the cause of the delay. Apple claims that EU's Digital Markets Act prevents its launch, stating that they require a gradual rollout plan which was rejected by the EU Commission. The EU, on the other hand, contends that Apple alone is responsible for the decision not to operate within the regime's requirements. This situation underscores the challenges tech companies face when navigating regulatory landscapes in Europe, highlighting broader concerns around data access and compliance.
MonitorConfidence: HighShort term horizonData governance risk: High
Published 10 Jun 2026, 04:35 UTC2 min read
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Summary
TL;DR
- Apple blames EU's Digital Markets Act for Siri AI rollout delay
- EU Commission rejects Apple's excuses, citing no prohibitions
- Apple claims it needs extended time to design a compliant rollout
- The EU affirms firm adherence to regulations without exceptions
- The controversy highlights ongoing clashes between big tech and regulatory bodies
Interesting facts
- The Digital Markets Act aims to ensure fair competition in the tech industry
- Apple's request for a regulatory exemption was categorically denied by the EU