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Study Finds Postpaid Entry Prices Rising as Small Mobile Plans Disappear
According to a recent study from Tarifica, a trend is emerging in the mobile telecom sector: small, low-cost postpaid plans are disappearing, leading to increased minimum entry prices for consumers in several markets. The analysis, which evaluates data from 44 markets, found that in 18 areas the entry price has risen, often due to the withdrawal of the least expensive plans. While consumers are gaining access to more data, the minimum cost for postpaid service has risen by an average of USD 2.92 per month, particularly affecting light users or those relying on low-cost options.
MonitorConfidence: HighMid term horizon
Published 19 Aug 2026, 08:41 UTC2 min read
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Summary
TL;DR
- Study by Tarifica reveals rising entry prices for postpaid plans.
- Small, low-cost mobile plans are vanishing across multiple markets.
- In 11 of 18 markets analyzed, the cheapest plans have been withdrawn.
- Consumers receive more data for higher entry costs, averaging an increase of USD 2.92.
- The trend could disadvantage light users or those wanting minimal spending.
Interesting facts
- In Japan, the cheapest postpaid plan increased by 96% after low-cost options were removed.
- Consumers now receive more data for slightly higher prices but have fewer low-cost plan choices.