NewsBite analysis · AI, Business
The Decoder
OpenAI introduces $125 Premium Seats for ChatGPT Business as agentic AI burns through more tokens
OpenAI has introduced $125 Premium Seats for ChatGPT Business, increasing the service's cost while providing users with five times the usage capacity of standard accounts. Premium users benefit from no five-hour limit on usage, accommodating teams managing complex tasks that require more tokens. This price adjustment follows the trend of shifting away from flat-rate plans in tech services, indicative of changing service dynamics in AI usage. OpenAI's shift contrasts with Microsoft's strategy, which opts for more cost-effective in-house models.
MonitorConfidence: MediumShort term horizon
Published 11 Aug 2026, 12:10 UTC1 min read
Visit original article ↗Lead image — The Decoder
Summary
TL;DR
- OpenAI raises prices with new $125 Premium Seats for ChatGPT Business.
- Premium Seats offer five times the capacity of standard seats.
- No five-hour limit for Premium users on ChatGPT usage.
- Standard seats remain at $25 per month.
- The price hike reflects the increasing complexity of tasks handled by AI.
Interesting facts
- Mixed tier usage allows flexibility in seating for different team members.
- Microsoft's Copilot adopts a different pricing strategy with cheaper alternatives.
Coverage gaps