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Foldable Smartphone Sales to Rise 20% This Year Due to 'iPhone Ultra'
Global foldable smartphone shipments are expected to rise by 20% in 2026, primarily due to Apple's imminent entry into the market with its foldable iPhone. Despite overall challenges faced by the smartphone sector, such as supply constraints and rising memory costs, the foldable segment shows promising growth. Samsung is expected to maintain its market lead, alongside significant contributions from brands like Apple and Huawei. The fourth quarter of 2026 is anticipated to be critical for sales, coinciding with more product launches and marketing efforts aimed at expanding consumer demand.
MonitorConfidence: MediumShort term horizon
Published 5 Aug 2026, 12:45 UTC2 min read
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Summary
TL;DR
- Foldable smartphone shipments projected to grow 20% in 2026.
- Apple's entry into the foldable market enhances growth prospects.
- Samsung is expected to maintain its lead in foldable sales.
- The fourth quarter is flagged as a key sales period.
- Increased consumer expectations for foldable device prices.
Interesting facts
- Foldables have become more mature after nearly eight years of product development.
- Apple plans to build around 10 million foldable units in its first year.
Coverage gaps