Newsbite analysis · Business, Gaming
EuroGamer
After GTA 6's massive gameplay debut, PS5 and Xbox Series consoles have been given a much needed assist with sales increasing more than 30%
The gameplay reveal of GTA 6 has resulted in a significant sales boost for both PS5 and Xbox Series consoles in the UK. Following the livestream event, PS5 sales increased by 33% and Xbox Series sales rose by 34%. Despite this positive trend, challenges such as rising console prices and market conditions may limit the overall impact. Analysts predict an uptick in the install base for both consoles, influenced by upcoming titles like Call of Duty, even though prices have soared considerably due to inflation.
MonitorConfidence: MediumShort term horizon
Published 4 Sept 2026, 18:50 UTC2 min read
Lead image — EuroGamer
Brief
NewsBite reading:GTA 6's Gameplay Reveal Boosts PS5 and Xbox Sales Over 30%
TL;DR
- PS5 sales jumped by 33% following GTA 6's gameplay reveal
- Xbox Series console sales increased by 34%
- Almost 4 million viewers tuned into the gameplay livestream
- GTA 6 anticipated release is set for November
- Prices of consoles have risen significantly since launch
Interesting facts
- The PC costs of PS5 and Xbox consoles have doubled due to inflation
- Nintendo Switch 2 sales also increased by a third in the same week
What changed
Sales of PS5 and Xbox Series consoles experienced a notable rally attributed to the anticipation surrounding GTA 6.
Unchanged: The underlying challenges of high console prices and a component crisis persist.