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Gamespot
GTA 6 Preorder Numbers Won't Be Revealed Because They Could Be Misleading, Take-Two CEO Says
Take-Two's CEO, Strauss Zelnick, announced that the unprecedented preorder demand for GTA 6 has surpassed expectations, prompting the company to withhold actual numbers to avoid misleading investors. He pointed out that the current demand curve for the game is unknown due to its unprecedented nature in the industry. Zelnick reassured that the game's release remains on schedule for November 19 while emphasizing the game's value at its $80 price point following discussions during an earnings call.
MonitorConfidence: MediumShort term horizon
Published 10 Aug 2026, 13:55 UTC1 min read
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Summary
TL;DR
- Take-Two CEO states GTA 6 preorder numbers are unprecedented.
- Company decides not to reveal actual preorder figures to avoid misleading investors.
- Massive demand reflects a potential pull forward of sales.
- GTA 6 is scheduled for release on November 19.
- Game's $80 price point is defended as offering 'phenomenal value.'
Interesting facts
- The CEO indicated that the current demand curve for GTA 6 has never been seen before.
- Zelnick mentioned that preorders could be canceled, adding context to the figures.
- GTA 6 is projected to be the biggest game of 2026.