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Toms Hardware
Legacy Nvidia RTX 3060 12GB returns to retail five years after original launch, priced at $339 Ampere rides again for almost the same price as RTX 5060s
Nvidia has reinstated its RTX 3060 12GB graphics card at a retail price of $339, five years after its initial launch. This decision arrives as the company navigates ongoing supply chain complexities and competitive pressures from newer models like the RTX 5060. The RTX 3060's reavailability reflects Nvidia's adaptive strategy to maximize existing assets in a fluctuating market while maintaining affordability for consumers.
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Published 29 Jun 2026, 17:46 UTC1 min read
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Summary
TL;DR
- Nvidia's RTX 3060 12GB returns to retail after five years.
- New price set at $339, comparable to upcoming RTX 5060s.
- Highlights Nvidia's market strategy amid supply challenges.
- Part of a broader trend of reviving older GPU models.
- Reflects shifting consumer demand in the graphics card market.
Interesting facts
- The RTX 3060 was originally launched in 2021 amidst the gaming boom.
- Reviving older GPUs could become a common trend in competitive markets.
- This price point positions the 3060 as a budget alternative to newer generations.