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Gamerant
PlayStation Hints at Big Potential GTA 6 Deal
Sony has begun sending marketing emails to PlayStation 4 owners who have wishlisted Grand Theft Auto 6 on the PlayStation Store, urging them to upgrade to the PS5 in time for the game's release. The campaign, spotted in English, French, and Spanish, targets users who are still on last-gen consoles, leveraging the anticipation for GTA 6 to drive hardware sales. This move follows earlier clues, such as the "Captured on PS5" watermark in the second GTA 6 trailer and remarks from Take-Two Interactive CEO Strauss Zelnick, who hinted at an exclusive marketing agreement with Sony. While the deal has not been officially confirmed, the evidence strongly suggests that Sony has secured marketing rights for one of the most anticipated games in history. The implications are significant: Sony stands to boost PS5 sales among a large base of PS4 holdouts, while Rockstar benefits from Sony's promotional muscle. However, the deal does not affect the game's availability on Xbox Series X/S, which will also launch simultaneously.
MonitorConfidence: MediumShort term horizon
Published 10 May 2026, 22:00 UTC5 min read
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Summary
TL;DR
- Sony sent PS5 upgrade emails to PS4 users who wishlisted GTA 6 on the PlayStation Store.
- Emails were observed in English, French, and Spanish starting early May 2026.
- The second GTA 6 trailer includes a "Captured on PS5" notice.
- Take-Two CEO Strauss Zelnick hinted at exclusive GTA 6 marketing rights for Sony.
- GTA 6 is confirmed as current-gen only, with no PC version at launch.
- Sony's campaign targets PS4 owners who have not yet upgraded.
- The marketing deal remains unconfirmed but strongly implied by multiple signals.
Interesting facts
- Sony selected recipients based on a combination of PS4 ownership and GTA 6 wishlist activity.