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wccftech
ZOTAC Becomes The Latest AIB To Hike RTX 50 Prices As Soaring VRAM Costs Threaten To Drag Every Board Partner Along
ZOTAC has announced a price increase for its RTX 50 series graphics cards, citing soaring VRAM prices stemming from upstream DRAM market conditions. These increases, including a major hike for the flagship RTX 5090D V2, are set to apply initially in the Chinese market but are expected to have ripple effects globally. With ongoing price adjustments from manufacturers reflecting higher costs, this trend raises concerns about the affordability of high-performance GPUs for consumers, especially gamers. This situation places additional financial pressure on an already sensitive market.
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Published 11 Jun 2026, 12:22 UTC3 min read
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Summary
TL;DR
- ZOTAC announces GPU price hikes for RTX 50 series
- Flagship RTX 5090D V2 sees a $295 increase
- Price adjustments follow a trend in the DRAM market
- Potential impact on global GPU prices
- Previous price increases from other manufacturers noted
Interesting facts
- Flagship models are seeing the steepest price increases
- There is a risk of further hikes if VRAM prices continue to rise
- This is not an isolated case; other manufacturers are also raising prices