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The Hindu
India’s mass-market mobile segment declined 45% YoY
India's mass-market mobile segment, which includes smartphones priced under 15,000 INR, has declined by 45% year-over-year, largely due to skyrocketing memory prices that have forced manufacturers to raise their prices. This has led to a notable contraction in shipments, marking the largest decline in six years. As general consumer demand weakens, the ultra-premium segment (priced above 45,000 INR) remains robust due to various financing options encouraging consumers to opt for premium devices instead.
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Published 18 Jul 2026, 11:36 UTC2 min read
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Summary
TL;DR
- Mass-market smartphone shipments dropped 45% YoY from April to June 2026.
- Average smartphone prices increased by approximately 15% due to component costs.
- Vivo leads the market share in Q2 2026 with a 17.8% share.
- Consumer financing accounted for over 50% of smartphone sales.
- Apple's shipments declined 3% YoY amid supply constraints.
Interesting facts
- Smartphone memory prices have surged nearly 4x since September 2025.
- Google posted a 68% growth in the ultra-premium segment in Q2 2026.
- Nothing was the fastest-growing brand in India, increasing shipments by 105% YoY.