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Samsung’s phone production strategy may be shifting at both ends of the lineup

Samsung has reportedly adjusted its phone production plans for May, increasing output for the Galaxy S26 and S26 Ultra while boosting the budget Galaxy A17. The changes come from a report by ZDNet Korea citing parts industry sources. The Galaxy S26 standard model production is raised from 700,000 to 1 million units, and the Ultra from 1-1.1 million to 1.2-1.3 million. The Galaxy S26 Plus remains low at 200,000 units. On the lower end, the Galaxy A17 production jumps from over 4 million to 5 million units, while the mid-range A57 and A37 see cuts. This indicates Samsung is focusing on high-margin premium devices and high-volume budget models, de-emphasizing mid-range phones. The move is likely to protect second-quarter performance, as premium models yield higher revenue per unit. The Ultra accounts for 70% of S26 sales. This strategy may reflect market demand trends and competitive pressures.