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MacRumors
Apple's New CEO John Ternus is Now on X
John Ternus, Apple's new CEO, has taken to X for the first time, signaling a new era in Apple leadership with his social media presence. Prior to this, Ternus did not publicly engage with social media, making this a notable shift. Meanwhile, Tim Cook has transitioned to the role of executive chairman, reflecting the ongoing evolution in Apple's leadership structure.
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Published 1 Sept 2026, 16:45 UTC1 min read
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Summary
TL;DR
- John Ternus now has an X account.
- First post was a greeting to the public.
- Ternus previously had no public social media presence.
- Tim Cook updated his X account as executive chairman.
- Leadership change marks a new chapter for Apple.
Interesting facts
- This marks John Ternus' entry into public social media as CEO.
- Tim Cook's new role alters the executive dynamics at Apple.
What changed
John Ternus has joined X, marking his first step into a public social media role as CEO.