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Solving integration woes with a hackathon
Adobe has recently acquired Semrush, leading to the creation of Adobe Brand Visibility, an AI-powered software aimed at improving brands' visibility and presence in the market. Instead of engaging in lengthy infrastructure integrations, Adobe leveraged a three-day internal hackathon, highlighting its commitment to agile methodologies and rapid product development. The result is a more efficient service that helps clients manage their brand visibility.
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Published 14 Aug 2026, 05:35 UTC1 min read
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Summary
TL;DR
- Adobe acquires Semrush to enhance its product lineup
- Introduction of Adobe Brand Visibility software
- Hackathon method accelerates product development
- Focus on AI visibility and market presence
- Internal competition fosters innovation and collaboration
Interesting facts
- Adobe used a hackathon as a strategic integration method.
- The new product is built on Semrush’s AI visibility technology.
- Adobe is focusing on improving customer experience post-acquisition.