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Android Authority
Only Ray-Ban execs can see the humor in 'pervert' smart glasses ad
Ray-Ban is under fire as privacy activists mock Meta's smart glasses through altered ads, highlighting public concerns. Executive Leonardo Del Vecchio humorously acknowledged these concerns in an Instagram post, suggesting that if they can't laugh about it, trust may erode. Meanwhile, Meta continues to develop features that could enhance invasiveness while working on mitigating backlash regarding privacy issues.
MonitorConfidence: MediumShort term horizonReputational risk: High
Published 22 Jul 2026, 06:40 UTC2 min read
Visit original article ↗Lead image — Android Authority
Summary
TL;DR
- Activists altered Meta smart glasses ads to reflect privacy concerns.
- Ray-Ban executive reacted with humor on social media.
- New features for Meta smart glasses may enhance recording capabilities.
- Potential plans to disable LED indicators during recordings.
- Public trust could be impacted by perceived privacy violations.
Interesting facts
- The modified activist ad joked about 'pervert technology,' highlighting societal concerns.
- Del Vecchio's posts disappeared after 24 hours, typical for Instagram stories.