NewsBite analysis · Business, Education, Hardware
CNET
Apple Hikes Price of MacBook Neo
Apple has increased prices across many of its product lines, most notably the MacBook Neo, which now starts at $699, up from $599. CEO Tim Cook cited 'RAMageddon' as the cause, attributing the hikes to surging demand for memory and storage due to AI data centers. This price change comes just months after the MacBook Neo was marketed as a budget-friendly option for students and reflects broader increases across the Mac lineup, including larger hikes for the MacBook Air and Pro models, implying a more widespread impact on Apple's pricing strategy amid industry-wide component shortages.
MonitorConfidence: HighShort term horizon
Published 25 Jun 2026, 18:16 UTC5 min read
Visit original article ↗Lead image — CNET
Summary
TL;DR
- MacBook Neo's price increased from $599 to $699.
- Price hike attributed to rising RAM and storage costs.
- MacBook Air and Pro models saw even larger price increases.
- Apple's pricing changes impact a range of products.
- Only iPhone and Apple Watch prices remain unchanged.
Interesting facts
- The budget version of the MacBook Neo was in the market for just three months before the price hike.
- Overall demand for AI-related components is affecting multiple tech companies, not just Apple.
- The price gap between the MacBook Neo and MacBook Air has widened despite the increases.