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Engadget
I visited Samsung's foldable-themed pop-up pub and its alcohol-free beers tasted terrible
Samsung's Fold Inn in London blends device promotion with a British pub theme, offering interactive experiences. The event showcases the Galaxy Z Fold 8 and features three alcohol-free beer options that received negative feedback. Despite the effort to symbolize the foldable phone's capabilities, the pop-up's short duration and less-than-stellar beverage quality raised questions about its overall success and appeal.
MonitorConfidence: MediumShort term horizon
Published 24 Jul 2026, 14:25 UTC3 min read
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Summary
TL;DR
- Samsung launched the Fold Inn pop-up pub to promote its new foldable devices.
- Themed non-alcoholic beers were offered, representing different phones.
- The pub featured decor reminiscent of traditional British pubs.
- Visitors criticized the taste of the non-alcoholic beers served.
- The Fold Inn operated for only two days in Soho.
Interesting facts
- The pop-up includes a wall-extended pool table representing the Galaxy Z Flip 8's aspect ratio.
- Samsung avoided disclosing the brands of the non-alcoholic beers served.