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MacRumors
Fortnite Returns to iPhone in Brazil as Epic Games Store Launches
Epic Games has reintroduced Fortnite to iPhone users in Brazil following the launch of its own game store. However, Apple has countered this move by imposing a daunting 9-step installation process for alternative app stores, which aims to deter users from downloading them. This is a notable increase from the 6-step process introduced in the EU last year, which led to a significant reduction in player drop-off. Epic’s challenge now is to navigate these barriers while attracting users back to its platform.
MonitorConfidence: MediumShort term horizonRegulatory risk: High
Published 30 Jul 2026, 20:45 UTC1 min read
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Summary
TL;DR
- Fortnite returns to the iPhone market in Brazil.
- Launch of the Epic Games Store accompanies Fortnite's return.
- Apple adds a 9-step installation flow for alternative app stores.
- The new flow aims to curb competition from alternative platforms.
- Epic previously experienced a 60% drop-off reduction with fewer steps.
Interesting facts
- Epic Games aims to compete against Apple's App Store.
- Apple's installation flow change was prompted by regulatory pressure in the EU.
- The lengthy installation process can impact user experience negatively.