NewsBite analysis · Gaming, Hardware
Gamerant
Nvidia Graphics Card Prices May Have Yet Another Price Hike Coming
Reports indicate that Nvidia may increase the prices of its GPUs by 20%-30% due to rising costs of DRAM memory, which is affecting production. This would mark the third price hike in 2026, elevating costs for models like the RTX 5080 and 5090, making them less accessible for gamers. With current trends, all generations utilizing GDDR6 and GDDR7 are affected.
MonitorConfidence: MediumShort term horizonSupply chain risk: High
Published 30 Jul 2026, 20:00 UTC3 min read
Visit original article ↗Lead image — Gamerant
Summary
TL;DR
- Nvidia plans a potential 20%-30% increase in GPU prices.
- This would be Nvidia's third price hike of 2026.
- DRAM costs are driving the price adjustments.
- High-end models like RTX 5080 and 5090 could become less accessible.
- Gamers are advised to watch pricing trends closely.
Interesting facts
- The current GPU supply situation has led Nvidia to resell five-year-old graphics cards.
- Earlier this year, Nvidia and AMD raised memory prices by 10%-15%.
- Premium RTX 5080 models are already being sold at significantly higher prices.