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euronews
Why is Ukraine targeting Wildberries, Russia's e-commerce giant?
Ukraine's recent attacks on Wildberries, a major Russian e-commerce platform, are part of a broader effort to disrupt the supply of military components to Russian forces. As these strikes intensify, they are raising concerns about the economic stability of Wildberries, which plays a crucial role in the Russian economy, employing tens of thousands and generating substantial annual turnover. The Russian government is reportedly seeking ways to support Wildberries, emphasizing its importance and the potential economic fallout from these attacks.
MonitorConfidence: HighShort term horizonReputational risk: High
Published 3 Aug 2026, 13:05 UTC2 min read
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Summary
TL;DR
- Ukraine has targeted Wildberries warehouses as part of military strategy.
- Wildberries reported an annual turnover of €70–75 billion.
- The platform is central to Russia's wartime economy, employing around 50,000 staff.
- Ukraine's President claims Wildberries supplies military drone components.
- Russian government is looking for ways to support Wildberries amid attacks.
Interesting facts
- Wildberries is often compared to Amazon due to its scale and impact.
- The CEO, Tatiana Kim, is considered Russia's wealthiest woman.
- Wildberries is the largest taxpayer in the Russian Federation.