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9to5mac
J.P. Morgan raises Apple stock target despite hardware price hikes
J.P. Morgan has maintained its Buy rating on Apple while raising its stock target from $325 to $345. This adjustment comes despite Apple’s recent price hikes, which the bank believes will not significantly hinder the company's long-term growth trajectory. Historical data suggests a limited correlation between pricing and sales volume for Apple products, and higher-end model buyers appear less sensitive to price increases. Market reaction has been positive, with Apple’s stock recovering nearly 15% following a 6% dip after the price announcements.
MonitorConfidence: HighShort term horizon
Published 7 Jul 2026, 16:32 UTC1 min read
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Summary
TL;DR
- J.P. Morgan raises Apple stock target from $325 to $345.
- Price hikes were announced due to a market-wide memory shortage.
- Apple's stock has recovered nearly 15% after a previous dip.
- Demand for higher-end iPhones and Macs remains strong.
- Historical sales data shows limited relationship between price and sales volume.
Interesting facts
- Apple's stock is nearing its all-time high of $317.40.
- Consumers show strong purchasing behavior despite price increases.
- Upgrade demand for Macs may increase due to new AI features.