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ASUS Says Major PC Price Hikes Could Finally Be Slowing
ASUS has reported a significant rise in PC prices, with an increase of nearly 30% observed in Taiwan compared to late 2025. The company's General Manager has indicated that, while further price adjustments are expected, they will be much smaller, likely in the single-digit range. This change is attributed to a limited decline in component prices. However, the wider market remains uncertain, as global shipments are projected to decline amid these price adjustments.
MonitorConfidence: MediumShort term horizonSupply chain risk: High
Published 24 Jun 2026, 14:55 UTC2 min read
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Summary
TL;DR
- ASUS expects PC price hikes to slow to single digits by Q3 2026.
- Recent price increases were nearly 30% in Taiwan compared to late 2025.
- Concerns grow over potential declines in global PC shipments by 10-15%.
- The company reported a 25% YoY increase in PC revenue in Q1 2026.
- Premium products account for around 60% of ASUS's PC revenue.
Interesting facts
- The memory market is still volatile, with some DRAM prices rising sharply.
- High-value and premium products have seen previous unavailability due to supply shortages.
- Market research firms predict a drop in demand despite rising prices.