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The Decoder
Meta launches AI assistant in EU with limited features
Meta has rolled out its AI assistant across Europe, albeit with significant limitations that restrict its capabilities. The assistant can currently be used within WhatsApp group chats to locate content based on user inputs. However, features such as image generation and editing that depend on the controversial Llama model are unavailable due to the European regulatory environment. Meta's effort reflects the necessity to navigate complex regulations while aiming for future cooperation to extend functionalities.
MonitorConfidence: MediumShort term horizonExecution risk: High
Published 14 Jul 2026, 12:10 UTC1 min read
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Summary
TL;DR
- Meta's AI assistant is now live in the EU but has limited functionality.
- The assistant can only process text and assist in WhatsApp chats.
- Features such as image generation are not offered due to EU regulations.
- Meta emphasizes integration of regional data for more accurate responses.
- Future expansion into Messenger and Instagram planned.
Interesting facts
- The assistant's command is invoked using '@MetaAI' in group chats.
- Meta's rollout mirrors Apple's decisions regarding AI in Europe.
- Training was based on European terminology, despite absence of EU user data.