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MacRumors
Apple Just Raised the Price of the MacBook Neo
Apple has recently raised the prices of its MacBook Neo lineup, which includes adjustments across different configurations. The 256GB model is now priced at $699, up from $599, while the 512GB variant has increased from $699 to $799. Education Store prices have also seen a $100 increase. This price adjustment may reflect rising production costs and a strategy to enhance profit margins amid a competitive market.
MonitorConfidence: MediumShort term horizon
Published 25 Jun 2026, 13:45 UTC1 min read
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Summary
TL;DR
- 256GB MacBook Neo price increased from $599 to $699
- 512GB MacBook Neo price raised from $699 to $799
- Education Store prices increased for both models by $100
- Reflects Apple’s strategy to enhance profit margins
- Potential impact on education sales with higher prices
Interesting facts
- This price adjustment is part of Apple's broader pricing strategy in response to increased production costs.
- Previous price points had been seen for several months, making the hike significant.
- The increase could impact student purchasing decisions ahead of the academic year.