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Apple Music Now Costs $11.99 as Apple Increases Subscription Prices
Apple has officially increased the costs of its music subscription services, with the individual Apple Music plan now priced at $11.99, up from $10.99. Family and student plans also see increases, with the Family plan now costing $19.99. The adjustments reflect the company's adaptation to rising licensing costs. This price change comes after a previous increase in October 2022, indicating a trend of escalating subscription fees in the music streaming industry.
MonitorConfidence: HighShort term horizon
Published 18 Jul 2026, 11:46 UTC1 min read
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Summary
TL;DR
- Apple Music individual subscription increased from $10.99 to $11.99.
- Family plan price jumped from $16.99 to $19.99.
- Student plan now costs $6.99, up by $1.
- Apple One Family and Premier plans also increased by $2.
- Apple cites rising licensing costs as the reason for the price hike.
Interesting facts
- This is the first increase since October 2022.
- Similar price adjustments were made in Brazil.
Coverage gaps
- No details on how existing subscribers will respond to the price increase.