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CNET
Apple Upgrade Program Will Let You Lease an iPhone Without Sticker Shock
Apple has introduced an Upgrade program allowing consumers in the US to lease devices, including iPhones, iPads, Macs, and Apple Watches, with monthly payments starting at $18. This program, facilitated by Klarna, aims to mitigate financial concerns arising from Apple's recent price increases due to industry-wide memory shortages. Consumers can choose between 12, 24, or even 36-month leasing durations, potentially easing the burden of upfront costs while allowing flexibility in device management.
MonitorConfidence: HighShort term horizon
Published 28 Jul 2026, 14:15 UTC2 min read
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Summary
TL;DR
- New Apple Upgrade program allows leasing of devices in the US.
- Leases start at $18/month for iPhones and $12/month for Apple Watches.
- Consumers can trade in devices to lower leasing costs.
- The program offers flexibility with different leasing terms.
- Apple's price increases affect future device launches.
Interesting facts
- The program aims to change consumer perception of device costs.
- Apple's pricing strategy is impacted by an industry-wide memory shortage.
- Soft credit checks through Klarna won't affect credit scores.