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9to5mac
When will Apple prices drop again? Maybe years, maybe never ...
Apple has experienced significant price hikes, reportedly over 50% for certain products, with memory and storage costs doubling. Analysts now suggest enduring high prices, driven by continued demand for AI and compute, with no substantial relief expected until at least 2028. Despite Apple’s efforts to address component costs, external factors may prevent any considerable price drops in the near future.
MonitorConfidence: HighLong term horizonSupply chain risk: High
Published 29 Jun 2026, 14:31 UTC2 min read
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Summary
TL;DR
- Apple price increases exceed 50% in some cases
- Memory and storage costs have doubled recently
- Analysts predict minimal price relief until 2028
- Increased demand for AI may consume new supply capacities
- Consumer skepticism about temporary price increases prevails
Interesting facts
- Three-quarters of Apple poll respondents believe price hikes are likely permanent
- Memory chip makers plan capacity increases over 15 years
Coverage gaps
- Specific details on consumer response rates to the price hikes