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Apple Dropped Plan to Ship Leased iPhones Already Set Up for Users
Apple has decided not to pursue its initial plan to offer leased iPhones that would come pre-loaded with users' data through its new Upgrade leasing program. This decision was influenced by privacy concerns, as the transfer of personal data onto new devices may lead to user apprehension regarding data security. Despite the technical feasibility of this feature, Apple opted to prioritize the comfort and trust of its customers, aiming for a more secure experience with their devices.
MonitorConfidence: HighShort term horizon
Published 10 Aug 2026, 09:45 UTC1 min read
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Summary
TL;DR
- Apple considered a 'white-glove' feature for leased iPhones.
- The new Upgrade program launched on July 28 in the U.S.
- Leased devices can be returned, kept, or traded for new ones.
- Privacy concerns led to abandoning the pre-loaded device idea.
- Setup convenience was a significant aspect of the feature.
Interesting facts
- The Upgrade program replaces Apple's previous iPhone Upgrade Program.
- Leases for iPhones and Apple Watches last 12 or 24 months.
- Gurman indicated technical challenges weren't the issue; privacy was.