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Google's $100 Pixel Price Hike and Trade-In Push Hint at Apple's iPhone 18 Pro Plans
Google's latest pricing for the Pixel 11 series reflects a $100 increase across all models. The Pixel 11 will start at $899, with prices for the Pro variants reaching as high as $1,899. This price adjustment, alongside an active trade-in promotion, signals a strategic move that may influence consumer choices in the smartphone market, particularly concerning Apple's iPhone 18 Pro. As Google's pricing evolves, it underscores the competitive landscape in premium smartphones and the expectation of improved performance in their latest models.
MonitorConfidence: MediumImmediate horizon
Published 12 Aug 2026, 23:45 UTC1 min read
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Summary
TL;DR
- Pixel 11 series prices increased by $100.
- Pixel 11 starts at $899; Pro models reach $1,899.
- Trade-in push aims to attract more customers.
- Performance optimization is expected in new models.
- Shift may impact consumer preferences towards Apple.
Interesting facts
- Google emphasizes on-device model optimization to enhance performance.
- Price hikes may result in strategic adjustments by competitors like Apple.
What changed
Google's pricing for the Pixel 11 series increased by $100 across all models.