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GIGABYTE Hikes GPU Prices By Up To 40%, Japanese Retailer Cancels Pre-Orders It Can No Longer Honor
GIGABYTE has implemented a price hike on GPUs of up to 40%, reflecting broader industry trends where NVIDIA and AMD are similarly increasing prices due to escalating DRAM costs. Retailer CFD-BIZ in Japan has confirmed cancellations of pre-orders due to these changes, indicating that customers may face substantial price adjustments on future purchases. The situation complicates PC building for many users who may already be deterred by recent cost increases in other components, including DDR5 RAM.
MonitorConfidence: HighShort term horizon
Published 4 Aug 2026, 16:20 UTC3 min read
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Summary
TL;DR
- GIGABYTE raises GPU prices by 20-40%
- Retailer CFD-BIZ cancels several existing pre-orders
- NVIDIA and AMD also increase GPU prices this year
- Price hikes caused by rising DRAM costs
- Impact on the PC building community due to lack of affordability
Interesting facts
- This is the largest price increase seen this year for GPUs.
- The price hikes come amidst a broader trend of increasing component costs.
- NVIDIA and AMD's price adjustments are countering fears of losing GPU market share.