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ZDNet
Google wants you to use its phones less
At the Made by Google event, Google sought to reshape users' relationships with technology by introducing features designed to reduce phone interactions, notably the HiLight feature on Pixel devices. This aims to limit distractions by illuminating significant contacts' calls. However, skepticism looms over Google's true intentions, as it appears to pivot toward selling AI-driven automation while maintaining user engagement through its applications. Critics argue that rather than promoting tech minimalism, Google is reinforcing its reliance on AI to take on everyday tasks, potentially increasing its data capture.
MonitorConfidence: MediumShort term horizon
Published 18 Aug 2026, 12:00 UTC4 min read
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Summary
TL;DR
- Google introduced the HiLight feature to help reduce phone distractions.
- The emphasis was on a healthier relationship with technology at the event.
- Critics question Google's sincerity in promoting minimal screen time.
- The new feature currently only supports call notifications.
- Google aims to transition users toward voice commands with future wearables.
Interesting facts
- HiLight will eventually support text message notifications.
- Google's focus on AI could enhance its knowledge about user habits.
- Critics suggest social media is the bigger contributor to screen time.