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Android Authority
Android fans should watch Apple's move to hardware leasing closely
In response to increasing smartphone costs, Apple has introduced the Apple Upgrade program, transitioning away from traditional financing options. This new model offers leasing for iPhones, Macs, iPads, and Apple Watches, enabling users to opt for 12- to 36-month contracts. The program aims to provide consumers with flexible, manageable payments as component prices soar, making premium devices more accessible amidst a challenging economic environment.
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Published 28 Jul 2026, 20:40 UTC2 min read
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Summary
TL;DR
- Apple Upgrade program replaces legacy iPhone Upgrade Program.
- Leasing options offered for various devices including Macs and iPads.
- 12- to 36-month payment plans available for customers.
- Soft credit checks conducted through Klarna for applicants.
- Program not available for entry-level devices.
Interesting facts
- Apple's approach marks a pivot to 'hardware as a service' model.
- The program reflects rising retail prices for tech products.
- Competitors like Samsung and Google may consider similar models.