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The Economic Times
Beyond the top 3, Amazon and Flipkart wage war to win the quick commerce crown
Amazon and Flipkart are ramping up their quick commerce initiatives as they aim to dominate the growing sector, currently led by Blinkit, Instamart, and Zepto. Flipkart Minutes has expanded to over 1,000 fulfilment centres across 130 cities, focusing significantly on smaller markets while Amazon Now aims to establish 500 dark stores across 15 cities and plans for extensive growth. The competition reflects a strategic pivot by both companies to enhance their infrastructure in India, emphasizing rapid scaling and responsiveness to local markets.
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Published 24 Jun 2026, 14:31 UTC4 min read
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Summary
TL;DR
- Flipkart's Minutes expanded to over 1,000 fulfilment centres in 130 cities.
- Amazon Now operates about 500 dark stores and plans to reach 300 cities.
- Both companies are targeting tier 2 and 3 cities for growth.
- Flipkart aims to increase its number of stores from 750 to 1,500 soon.
- Amazon has announced a significant investment of Rs 2,800 crore in India.
Interesting facts
- Flipkart Minutes is five times larger than a year ago.
- Tier 2 and 3 cities show a larger average order value compared to metros.
- Amazon's orders are doubling every quarter since the platform's launch.