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Apple's A20 Pro To Break A 13-Year Convention With The 96-Bit LPDDR6, But Pinches Pennies On The iPhone 18 Pro Duo's NAND As A Counter
Apple is reportedly set to launch its A20 Pro chip with 96-bit LPDDR6 memory, marking a significant evolution from the 64-bit standard that has persisted for over a decade. This change aims to bolster the performance of the upcoming iPhone 18 Pro and Pro Max, particularly as the company integrates enhanced AI models into its Siri framework. However, to balance increased memory costs, Apple is reportedly choosing slower NAND flash memory for the higher storage options, leading to a cautious approach in their pricing strategies. The overall cost of DRAM for the iPhone 18 family is projected to rise significantly, prompting Apple to implement measures to manage overall production costs.
MonitorConfidence: MediumShort term horizon
Published 4 Jul 2026, 20:20 UTC3 min read
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Summary
TL;DR
- A20 Pro chip to utilize 96-bit LPDDR6 memory for first time.
- Transition enhances overall bandwidth substantially.
- Apple counters memory costs by opting for slower QLC NAND in high-end models.
- DRAM-related costs expected to rise sharply, affecting pricing strategy.
- Integration of AI technologies necessitates robust memory solutions.
Interesting facts
- 96-bit LPDDR6 memory will dramatically increase data transfer speeds.
- Apple's focus on cost-cutting is impacting storage technology choices.
- The rise in DRAM costs is threefold compared to previous iPhone models.