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MacRumors
Apple Hit With €500M Fine as EU Enforces Digital Markets Act
The European Commission has imposed a €500 million fine on Apple, alongside a €200 million fine on Meta, for breaching the Digital Markets Act (DMA). Apple was found to be restricting app developers from informing users about alternative payment options outside of its App Store. This act of enforcement is significant as it marks the first penalties implemented under the DMA, aimed at fostering fair competition in digital markets. The Commission has mandated Apple to withdraw certain restrictions and improve compliance, while Apple plans to appeal the ruling, arguing that it targets the company unfairly.
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Published 23 Jul 2026, 12:45 UTC2 min read
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Summary
TL;DR
- Apple fined €500 million and Meta €200 million for DMA violations
- First penalties issued under the Digital Markets Act
- Apple's policies restricted developers from promoting alternative payment options
- Commission requires Apple to remove commercial restrictions or face more penalties
- Apple and Meta intend to appeal the decisions
Interesting facts
- The fines represent roughly 0.1% of both companies' annual revenues.
- The fines are significantly lower than the maximum allowed under the DMA, which could reach 10%.
- The investigation on Apple's user choice obligations was closed due to its proactive engagement.