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Apple Is Considering to Completely Reinvent the Apple Watch
Apple is reportedly reevaluating its Apple Watch lineup, exploring radical changes like circular displays and screenless wearables, reminiscent of fitness trackers from other companies. Bloomberg’s Mark Gurman highlights that while the industrial design team is actively researching these innovations, no specific product plans or timelines have been confirmed. The company might also expand its pricing strategy with luxury and budget options in mind, although significant redesigns are not expected in the upcoming models.
MonitorConfidence: MediumMid term horizon
Published 11 Aug 2026, 21:55 UTC2 min read
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Summary
TL;DR
- Apple considers a redesign for Apple Watch including round displays and screenless versions
- Design team has spent a year exploring new form factors
- Circular models would mark a major visual change for Apple
- Potential focus on fitness wearables without screens
- Immediate changes likely to be less revolutionary
Interesting facts
- A screenless fitness tracker could improve battery life and portability.
- Ceramic materials may return to the Apple Watch lineup.
- Current designs primarily focus on touchscreens since 2015.