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The Verge - Tech
The Xbox’s new Gears of War controllers will prepare you for E-Day.
Ahead of the forthcoming release of Gears of War: E-Day, Microsoft has announced new themed Xbox controllers available for pre-order. These controllers, priced at $89.99, boast unique 3D molded designs that mimic cracked asphalt with glowing red accents. Additionally, the Xbox Design Lab will offer an exclusive E-Day design featuring custom artwork from Luke Preece, appealing directly to fans of the franchise and enhancing the gaming experience before the game's launch.
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Published 12 Aug 2026, 15:05 UTC1 min read
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Summary
TL;DR
- New Gears of War controllers priced at $89.99
- Feature 3D molded, laser-etched designs
- Includes artwork by illustrator Luke Preece
- Available for preorder ahead of E-Day release
- Controller design emphasizes the game's theme
Interesting facts
- The controllers' design includes artistic elements that resonate with Gears of War's narrative.
- E-Day controllers highlight the collaboration between gaming hardware and artistic expression.
- Microsoft is leveraging the anticipation of a game launch to enhance product sales.