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Windows Central
A build-your-own OG Xbox has Morrowind and Psychonauts secrets hidden inside its not-LEGO bricks — and it costs over $300
Mattel has announced a build-your-own Xbox toy kit that features hidden elements referencing classic games like Morrowind and Psychonauts. Priced at over $300, this collectible toy aims to connect nostalgia for the original Xbox with contemporary gaming culture. As a creative playset, it not only engages fans of these classic titles but also enhances the nostalgia factor for Xbox enthusiasts.
ExperimentConfidence: MediumShort term horizon
Published 20 Aug 2026, 12:10 UTC1 min read
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Summary
TL;DR
- Build-your-own Xbox toy kit announced by Mattel.
- Includes hidden references to Morrowind and Psychonauts.
- Targeting collectors and gamers alike.
- Price set over $300.
- Focus on nostalgic gaming experiences.
Interesting facts
- The kit's design incorporates non-standard building blocks, enhancing its unique selling proposition.
- Secret references to beloved games will engage both old and new fans.
Coverage gaps
- Specific details on availability or distribution channels.