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ChatGPT is adding new ads
OpenAI is set to test a new visual ad format within its ChatGPT app that will display ads while user prompts are being processed, particularly during image generation. The test phase will occur in the United States later this month, although a comprehensive rollout has yet to be announced. Initial findings suggest that this ad format could improve cost efficiency for businesses and potentially increase customer acquisition rates.
MonitorConfidence: HighShort term horizonStory: First report
EvidenceOfficial announcementCompany supplied dataNo quotes
Published 5 Oct 2026, 17:25 UTC2 min read
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Brief
NewsBite reading:OpenAI introduces new ads to ChatGPT app
TL;DR
- OpenAI confirms adding new ad space to the ChatGPT app.
- Ads will primarily show during image generation processing.
- Testing phase is scheduled to start later this month in the US.
- No broad rollout date has been confirmed yet.
- Early findings indicate ads are yielding lower cost per acquisition rates.
Interesting facts
- New ad formats aim to increase visibility for brands.
- The ads will be integrated into a natural interaction point during usage.
What changed
The ChatGPT app will incorporate a new visual ad format to increase advertising opportunities.