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Gamerant
GTA 6 Made $1 Billion in Its First Hour, Report Says
Recent reports indicate that Grand Theft Auto 6 has generated $1 billion in revenue just one hour after pre-orders opened, with over 39 million copies sold. This unprecedented feat far surpasses the previous record held by GTA 5, which took three days to reach the same milestone. Analysts suggest that the game's higher price point and Rockstar's established audience trust contributed significantly to this rapid success. Furthermore, predictions for the game's total revenue over its first two months could reach as high as $7.6 billion, bolstered by expected earnings from the online component.
Act nowConfidence: HighShort term horizon
Published 27 Jun 2026, 20:00 UTC3 min read
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Summary
TL;DR
- GTA 6 pre-orders exceeded 39 million copies.
- The game made $1 billion in one hour after pre-orders opened.
- GTA 6 breaks the record previously held by GTA 5.
- Take-Two's stock rose 3% following the pre-order announcement.
- Analysts predict GTA 6 could earn $7.6 billion in its first two months.
Interesting facts
- GTA 6 is expected to become the fastest entertainment product to reach $1 billion in revenue.
- The game's pricing strategy may impact its sales velocity compared to previous titles.
- Pre-orders are now seen as a tool for risk management in demand forecasting.