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MacRumors
Apple Store App Rolling Out 'Early Preview' of New Shopping Assistant
Apple is testing an AI-powered shopping assistant in its Apple Store app, providing select users with an early preview of a feature designed to enhance the digital shopping experience. Users can now interact with a chatbot for assistance regarding various topics, including product queries and order status. However, access is limited as Apple quietly rolls out this feature without an official announcement, leaving many users still awaiting availability.
MonitorConfidence: MediumShort term horizon
Published 24 Aug 2026, 13:45 UTC1 min read
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Summary
TL;DR
- New AI-powered virtual shopping assistant introduced in Apple Store app
- Available for select users on iPhone
- Users can ask about products, orders, and payment options
- Feature is in 'early preview' and still testing
- No official announcement from Apple about the rollout
Interesting facts
- The feature is only visible to a limited number of users during testing.
- Users engage through a chatbot interface activated via a designated icon.
What changed
Apple Store app introduced an AI chatbot feature for improved customer interaction.