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MacRumors
Goodbye MacBook Pro? MacBook Ultra Is Coming
Apple is reportedly planning to launch the MacBook Ultra, a high-end laptop expected to introduce significant updates, such as an OLED display, touchscreen functionality, and cellular connectivity. The company will bypass the M6 Pro and Max chips, opting instead to jump to the M7 generation while maintaining existing M5 chips for earlier models. This shift reveals a potentially complicated product roadmap that may confuse consumers as various models are released closely together. The MacBook Ultra's design will emphasize a new interface allowing users to seamlessly switch between touch, trackpad, and keyboard input. However, the high cost and limited release duration may impact early buyers.
MonitorConfidence: MediumShort term horizon
Published 10 Jul 2026, 16:45 UTC3 min read
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Summary
TL;DR
- New MacBook Ultra introduces first OLED display on a Mac.
- Device features a touchscreen and Dynamic Island instead of a notch.
- Apple skips M6 Pro and Max, advancing directly to M7 generation.
- Expected launch delayed to early 2027 due to chip constraints.
- Pricing expected to be higher than current models.
Interesting facts
- Apple may face backlash for prices that exceed current models significantly.
- The introduction of a touchscreen marks a turnaround from Steve Jobs' stance.
- The new MacBook lineup is designed for both touch and traditional input methods.