Amazon Expands $779.99 Apple Watch Ultra 4 Deal to More Models

Amazon is offering a $20 discount on the freshly released Apple Watch Ultra 4, bringing the price to $779.99 for three variants: Natural with Sand Trail Loop (M/L), Black with Ocean Band, and Black with Burgundy Trail Loop (M/L). The new pricing marks the first cash promotions seen for Ultra 4 since its launch, potentially signaling aggressive pricing strategies to accelerate adoption of the high-end smartwatch. In addition, Amazon lists markdowns on the newer Series 12 models at modest discounts, suggesting a broader approach to Apple hardware promotions on its platform. MacRumors notes its affiliate relationship with some vendors, which is common for coverage of consumer electronics deals. For shoppers, the key takeaway is that the Ultra 4 is now available at a lower-than-launch price through Amazon, with several color/band combos included in the sale.