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Report: iPhone 17 demand helped Apple hit record Q1 smartphone revenue
According to a recent report by Counterpoint Research, Apple achieved significant milestones in Q1 2026, driven by strong demand for the iPhone 17. The company captured 48% of the total smartphone market revenue, marking its highest share ever in a first quarter. Apple also reported a record average selling price of $908 for iPhones, despite maintaining stable pricing while competitors raised theirs. This revenue surge highlights Apple's robust position in the smartphone market, even as overall shipments may decline throughout the year.
MonitorConfidence: HighShort term horizon
Published 6 May 2026, 20:32 UTC1 min read
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Summary
TL;DR
- Apple secured 48% of total smartphone market revenue in Q1 2026.
- Achieved a record average selling price of $908 for iPhones.
- Apple's market revenue grew from 43% year-over-year.
- Samsung held a distant second at 18% revenue share.
- The average smartphone price increased by 12% year over year.
- Apple and Samsung tied for shipment share at 21%.
Interesting facts
- Apple's increase in revenue comes despite no price increases on iPhones.
- While overall smartphone shipments may decline, the average selling price is expected to rise due to market conditions.