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Engadget
Amazon devices are the latest casualties of the memory shortage price hikes
Amazon has increased prices on various devices, including its Echo, Fire TV, Kindle, and eero product lines, with hikes reaching up to 60% in some cases. This decision comes amidst a broader trend affecting tech companies due to ongoing supply chain issues caused by the semiconductor shortage, which has forced others like Apple and Roku to similarly raise prices. The ramifications of this trend may lead to reduced consumer confidence in purchasing new technology at elevated price points and could alter market dynamics as consumers reconsider their spending amidst economic uncertainty.
MonitorConfidence: HighShort term horizonSupply chain risk: High
Published 22 Aug 2026, 17:25 UTC1 min read
Visit original article ↗Lead image — Engadget
Summary
TL;DR
- Amazon raised prices on Echo, Fire TV, Kindle, and eero devices.
- Price increases reach up to 60% and $100 more for some products.
- The price hikes are attributed to the ongoing chip shortage.
- Apple and Roku have also raised prices on their products recently.
- The trend reflects a supply chain crisis impacting major technology firms.
Interesting facts
- Amazon did not make a major announcement regarding the price hikes.
- The term 'RAMaggeddon' reflects the significant impact of memory shortages on pricing.
What changed