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Engadget
Global smartphone sales fall by six percent amid memory cost crisis
A recent report by Omdia reveals that global smartphone sales are down six percent year-on-year, resulting in 272 million units shipped in 2Q26. The decline is attributed to an ongoing memory crisis and rising component costs, affecting primarily budget brands such as Xiaomi and Oppo, which saw declines of 26 percent and 17 percent, respectively. In contrast, Apple and Samsung achieved sales growth, with Apple’s iPhone 17 performing well, leading to a strong second quarter performance.
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Published 30 Jul 2026, 18:25 UTC2 min read
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Summary
TL;DR
- Global smartphone sales down 6% year-on-year.
- Total shipments reached 272 million units in 2Q26.
- Xiaomi and Oppo reported declines of 26% and 17% respectively.
- Apple recorded its strongest second-quarter sales at 55.1 million units.
- Samsung's market share increased to 22% with 60.5 million units sold.
Interesting facts
- Apple's iPhone 17 was a significant contributor to its sales increase.
- Samsung's sales rise is notable despite a reported loss in its mobile division.
- Omdia anticipates smartphone prices, especially low-end models, will increase further.