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ProPakistani
Meta Deactivates Controversial Instagram AI Deepfake Feature After Backlash
Following significant backlash, Meta has deactivated its controversial Muse Image AI generator feature on Instagram, which allowed users to create AI-generated images of public accounts without consent. The capability faced criticism for requiring users to manually opt out if they didn’t want their content used, leading to concerns from industry groups. Meta's decision indicates its willingness to listen to user feedback and prioritize control over personal content.
MonitorConfidence: HighShort term horizonData governance risk: High
Published 11 Jul 2026, 06:55 UTC2 min read
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Summary
TL;DR
- Meta disabled its Muse Image AI feature due to user backlash.
- The feature allowed deepfake creation of public Instagram profiles.
- Criticism arose regarding lack of consent for using public posts.
- Users were forced to opt out manually via settings.
- Concerns were raised by high-profile entities like CAA and SAG-AFTRA.
Interesting facts
- This issue reflects broader societal concerns about AI and consent.
- The decision shows Meta's responsiveness to user feedback on privacy.
- Hollywood's involvement indicates how seriously the industry views AI content generation risks.