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Apple hit $10B in sales in India despite pricing higher than USA
Apple has surpassed $10 billion in annual sales in India for the first time, showing significant growth in a challenging market where average incomes are low. Despite iPhones costing more in India due to high taxes, the demand has surged, helped by the opening of official Apple stores and improving economic conditions. The company's strategy to manufacture a portion of iPhones in India has also played a role in this revenue increase, helping to navigate tariffs and localize production for regional sales.
MonitorConfidence: HighShort term horizon
Published 4 Aug 2026, 12:30 UTC1 min read
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Summary
TL;DR
- Apple's annual sales in India exceeded $10 billion for the first time.
- iPhone prices are higher in India than in the USA due to local taxes.
- Sales grew at a double-digit percentage from the prior fiscal year.
- Approximately one in four iPhones sold in India are produced locally.
- Apple adjusted logistics to avoid US tariffs, tying production to local markets.
Interesting facts
- Despite lower average salaries, Indian consumers are showing a willingness to spend on premium devices.
- The demand for other Apple products like iPads and MacBooks is also on the rise.
- The entry-level iPhone 17 sells for 82,900 rupees in India, compared to $799 in the US.