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MacRumors
Apple Captures 65% of Global Premium Smartphone Market
Apple has successfully secured a significant 65% share of the global premium smartphone market. As the prices of mid-segment Android smartphones increase, the gap between these and premium devices is decreasing, making them a more attractive option for consumers looking to upgrade. Additionally, OEMs are enhancing financing and trade-in programs to bolster affordability for flagship models.
MonitorConfidence: HighShort term horizon
Published 7 Aug 2026, 14:45 UTC1 min read
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Summary
TL;DR
- Apple captures 65% of the premium smartphone market.
- Mid-segment Android prices are on the rise, altering consumer choices.
- Financing and trade-in programs are making flagships more accessible.
- Samsung expands its Galaxy Forever program for broader reach.
- Growing consumer interest in older or discounted flagship models.
Interesting facts
- The shift in market dynamics reflects changing consumer priorities.
- Increased affordability options may lead to higher flagship sales.
Coverage gaps