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TechCrunch
Google gives publishers a new way to fight AI-driven traffic losses
Google has implemented a new 'Preferred Sources' button allowing readers to select their favorite publishers, aiming to counteract website traffic losses associated with AI innovations. This feature will enhance visibility for selected publishers across Google Search and News. Following its initial introduction in May, the aim is to drive traffic back to trusted sources in an evolving search ecosystem.
MonitorConfidence: MediumShort term horizon
Published 20 Aug 2026, 20:41 UTC2 min read
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Summary
TL;DR
- New 'Preferred Sources' button enables users to highlight favorite publishers.
- Feature aims to mitigate traffic losses from AI-driven search changes.
- Google previously reported over 345,000 sources selected in initial testing.
- Readers can customize their Discover feed and daily briefings.
- Study shows preferred sources receive double the clicks from users.
Interesting facts
- Users can add publishers by searching their names on Google's source preferences page.
- The customization options extend to audio briefings in the Google News app.